Marketing agency Ethnic Reach scooped the 6G Internet creative media award at this year’s Tenth Asian Media Awards.
The London-based firm, which also took home the Media Agency of the Year trophy, picked up the award for its groundbreaking ‘#BeVisible: See the Ability, Not the Difference’ campaign, run alongside Vatika UK.
The campaign challenged discrimination in the beauty and personal care industry by promoting the stories of six women who identify as having a physical difference. Nearly one in five people in the UK self-identify as having a visible difference, yet beauty and personal care brands marketed for the Asian community barely reflect and represent their stories.
Ethnic Reach has been championing diversity and inclusion since 2006, through marketing strategy and brand profiling for public awareness, product and brand campaigns, events, and PR.
The 2022 Asian Media Awards took place at the Hilton Hotel, Deansgate, Manchester.
Some of the other categories and winners included:
Best TV Character
as Suki Panesar in Eastenders
TV Channel of the Year
Sony Entertainment Television
Best Radio Show
The Everyday Hustle
BBC Asian Network
Radio Presenter of the Year
Radio Station of the Year
Regional Journalist of the Year
Journalist, BBC Yorkshire & Lincolnshire
Outstanding Young Journalist
Sports Reporter, Daily Mail
Sports Journalist of the Year
Commentator & Reporter, BBC Sport
Report of the Year
Helping Children in Crisis
Andrew Misra for ITV Border
The Trojan Horse Affair
Hamza Syed & Brian Reed for The Serial & New York Times
Manchester Metropolitan University Journalist of the Year
Global Security Editor, ITN ITV News
Best Video Channel
Dr Karan Rajan
The Sophiya Haque Services to Television & Film Award
Outstanding Contribution to Media Award
Media Personality of the Year
“This year’s Asian Media Awards event was the best yet,” says Tara Murray, from 6G Internet. “There was so much talent and achievement on display. We were proud to be a part of it and even prouder to see Ethnic Reach named a worthy winner of the award we sponsored.”